I’m a print guy. It’s what I got into early on—mostly because back then the web really didn’t exist as we know it today. So maybe “I’m a print guy.” is another way of saying “I’m a dinosaur.”
But it’s really all dots—everything we do comes down to just that… dots. Some are tiny dots of light. The others are dots of toner adhered to material by electrical charges or ink jetted under compression with varying degrees of precision.
But the kind of print that I really look forward to is offset—the act of inking up a plate or block of set type and pressing it against paper. Thinking about how the paper we’ve chosen will swell those little dots of ink. How will multiple inks interact with each other. What do you trap? What do you overprint? Screen printing is similar, I’ve just not done as much of it—something we hope to change.
There is something sublime about designing something that you can, ultimately, hold in your hands.
So we announced Registered Goods last summer but we left off another piece that’s been in the wild for about the same time. Our Record Books. We love our iPhones, iPads and Macs, but there are times when writing or sketching with pen or pencil on paper is just the right answer.
We spec’ed 100% recycled sheets from French Paper. We pushed the stock to 100# for the cover and nice thick 70# text for the pages. Then partnered with Joseph C. Woodard Printing for the production. They were gracious enough to let us in to shoot some pictures as the books made their way through production.
These pictures don’t really convey everything, maybe next run we should shoot video, to get the noise. The sounds of something being made—the imprinting of the plate to paper, the clatter of the folder making signatures and the sound of the books being stitched.